Everyone insists on how important a pitch is. But as for myself, I think every writer needs four different and necessary pitches. First is the install pitch, the initial appeal of a conflicting contrast, a fresh situation around someone in relation with...

Let's be clear : while the message of stories and even our intention as writers are most of the time noble and sincere, the « craft » is mainly about trickery, cheat, duplicity. And it's fun ! For instance, when the story begins the goal of your character...